Home Operations Swedish innovation revolutionises the global hotel industry – ET HospitalityWorld

Swedish innovation revolutionises the global hotel industry – ET HospitalityWorld

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The first priority for any hotel should be to provide a good night’s sleep for its guests. This service must however include the guarantee of a comfortable hotel bed; a promise that, so far, has been impossible to keep since all guests have their own unique preferences. However, that can now change when the Swedish company YouBed introduces a bed innovation providing personalised mattress comfort. Together with Business Sweden, the Swedish Trade and Invest Council, YouBed is now making a global introduction, taking its one-bed-fits-all innovation to hotel chains worldwide.

The Swedish company YouBed has invented a way to adjust the firmness in a high-level pocket spring mattress without compromising on the highest levels of sleeping comfort, simply by using a remote. This one-bed-fits-all solution will be available globally through a unique sleep concept that is believed to be game-changing for the hotel industry, enabling hotels to finally offer what every guest deserves: the guarantee of a comfortable hotel bed.

Swedish innovation revolutionises the global hotel industry
“I wouldn’t be surprised if our innovation creates a paradigm shift within the hotel industry, and it is our responsibility to support this development in the best way possible. We have therefore spent years proving the sleep concept, while also creating the infrastructure and capacity to support an expected global demand,” says Mattias Sörensen, CEO and founder of YouBed.

The YouBed Sleep Concept is now being launched globally in a unique collaboration with Business Sweden and other government departments. 44 new YouBed offices – with the capacity to support every market of the world – are already initiating dialogues with regional hotel groups that are expected to lead local introductions around the world.

“YouBed decided early on to use our existing support structures, a shortcut for leading companies to quickly access global markets. As we got involved early in the process, we could tailor our involvement based on this long-term business relationship. We are really proud to be part of the establishment of a new Swedish multinational company, and to support their game-changing innovation in the capacity it deserves,” says Fredrik Fexe, Executive Vice President, Head of Strategy and Business Development at Business Sweden.





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